Newbest Explores the MENA Market at Dubai International Apparel & Textile Fair

Newbest Explores the MENA Market at Dubai International Apparel & Textile Fair

On May 21, 2025, the team from Suzhou Newbest travelled to Dubai to take part in the International Apparel & Textile Fair, a key textile sourcing event serving the Middle East and North Africa region. Beyond meeting buyers at the exhibition booth, the team arranged dedicated field research across local shopping malls, retail outlets and textile markets to gain first-hand insights into regional preferences, buying behaviours and home textile consumption habits.

While showcasing our premium blanket collections and custom home textile solutions, our sales and design team held face-to-face discussions with regional distributors, retailers and brand buyers. These conversations covered popular colour palettes, favoured fabric handfeel, seasonal demand cycles and packaging expectations for the Gulf market. The offline market visits further helped us observe retail pricing structures, display styles and end-consumer preferences that cannot be fully captured from online communications alone.

This trip combined exhibition networking with grounded market exploration. It enabled Newbest to build new business connections while refining our product roadmap for Middle Eastern clients. Moving forward, we will adapt our designs, material selections and product specifications to match local tastes, and keep delivering competitive, market-ready custom blanket solutions for buyers across the MENA region.